Founded in 1998, Yintai Commercial (Group) Co., Ltd. is an Internet department store based with a comprehensive structure on the cloud, whose business area, business performance and business innovation ability are among the top in China's retail industry. Yintai Department Store is based on the whole country, with innovation as the blood line, advances both online and offline, and takes the mission of making it easy to do business in the world, which is committed to become a big data-driven consumer solutions provider. As an important member of Alibaba Group's eight new retail columns, Yintai has led the new retail reform in the department store industry to realize membership, commodity and service through the digital reconstruction of people, goods and stores. Yintai is devoted to the establishment of digital membership system and the country's first department store paid member system INTIME365, integrating and optimizing the supply chain, innovating new retail, launching multiple Internet+ products such as Miaojie, and striving to build a new intelligent shopping mall, creating an online line integrated shopping scenes and business models.